Preferred Buick GMC Blog

Buick has been a doing a great job reinventing itself over the past couple of years, bypassing the boxy ugliness of the old guard for the subtle luxury of the new. In fact, GM execs have gone so far as to say that Buick is a great alternative for the typical luxury car, which screams ‘status,’ while still offering the comfort that luxury car drivers have come to expect. The new trend sweeping across Muskegon Buick Lacrosse dealers is subtle elegance that doesn’t have the same flashiness as its market counterparts. Part of the new marketing positioning is a response to the backlash against America’s wealthy. At the same time, the new Buicks are nothing to scoff at. One of the models creating a lot of buzz on the market right now is the Verano, and Buick has a genius bit of web marketing set up to get this vehicle kicked off right.

If you go online, you can find a dedicated Verano configurator website, where you can create your own Verano online and visualize the experience that’s waiting for you on the road. Muskegon Buick Lesabre drivers are considering giving the new and magnetic Verano a test spin for the 2012 model year. According to an article in Motor Authority, “Roughly the size of a Chevy Cruze, with which it shares a platform, Buick wants buyers to know that the Verano is a much different animal under the skin. The two GM models share a floorpan, but that’s about it, since the Verano gets a different body, a different powertrain and an interior that emphasizes the quiet comfort that Buick is renown for.” Buick Lacrosse drivers have been so intrigued with the brand’s models as of late that many of them are expected to take an active interest in the Verano.

With the 2012 sales year about to kick into high gear, Muskegon Buick Lesabre drivers are itching to get their hands on the wheel of a 2012 Verano. As the year opens and gains some momentum, keep an eye on the Buick brand and look forward to what’s to come.